MyJobHunt

12 Easy Steps to Advertise Your LinkedIn Page on Facebook!

We’re hearing about more and more job candidates who are combining their LinkedIn profile with Facebook ads—which can be an effective way of getting in front of potential employers use Facebook. This allows you to search for those “hidden jobs” and potentially find the best openings before they even hit the job sites.

Here’s how to create an ad on Facebook targeting potential employers in specific countries, cities or organizations that leads them to your LinkedIn profile page.

1) Get started by logging into Facebook.com and click on ‘Profile’ (on the right-side of the page, select ‘Advertise’, then click the ‘Create an Advert’ button).

2) From there create your ad n the box labeled ‘What do you want to advertise?’ ... leave “http://” selected and enter your LinkedIn profile URL – it should appear something like ‘www.linkedin.com/in/<yourname>’.

3) Click ‘Continue’.

4) Start creating the text of your ad by first entering a title and brief summary. We suggest for the title use a call to action, like ‘Hire Me’ or something similar works best (note: you cannot use an exclamation mark in the title of Facebook ads). In the ‘body’ of your ad you have more room to play with – 135 characters in total.

5) Now upload your photograph or yourself. It doesn’t need to be a studio-grade photograph but it should be a clear photograph of your face and make sure you’re smiling!

6) Now target your ad. You can target people in specific locations, either by country or specific cities. So if you’re looking for work in a particular city, like Tampa, then choose the ‘by city’ option and then enter “Tampa”.

7) The number at the bottom tells you the approximate size of the audience who will see your ad; this is relevant because a large number means your ad will be seen by many people (and you’re likely to have to pay more for the ad to be displayed).

8) Now select your pricing option, and your budget. You have two options; 1) pay per click – this means you only pay when people actually click you ad, or 2) pay for views – this means you pay a price for every 1,000 times your ad is displayed. Our advice: use the ‘pay per click’ model.

9) Next, set your budget – you can set a maximum amount you want to spend each day (the default is $25, but that’s a steep price unless you’re really pursuing work hard, whatever the cost. Then you need to set the maximum amount you’ll pay per click. This is a bidding war with other advertisers.

10) You’ve also got the option of specifying which dates your ad campaign is active. This is really a question of your target audience – you may want to limit your ad to weekdays only.

11) Once you’ve set the budget, then double-check everything on the form. Check all the details of the ad for accuracy. Hit continue once you’re happy.

12) On the next page, add your billing information such as your address and credit card information so Facebook can collect payment. Once you’re done, hit ‘Place Order’ and then your ad is live!

Okay, now you need to track the results and make sure you’re getting your ad seen and clicked - at a price you can afford. Use ‘Ad Manager’ to review the stats of your ad.

 -‘Imp.’ shows the number of times your ad has been seen.

 -‘Clicks’ shows the number of times someone has actually taken your call to action and looked at your LinkedIn profile.

 -‘CTR’ is your Click-Through-Rate. It’s the percentage of views of your ad that turned into clicks.

 -‘Avg. CPC’ is the average cost to you of each click. It should always equal or be lower than the maximum bid you specified when you setup the ad.

 -‘Avg. CMP’ is the average cost to you for every thousand viewers of your ad. This figure isn’t so important as you’re only interested in clicks.

 -‘Spent’ is the total amount of money you have spent on the ad. If your ‘Spent’ is ramping up to high, then we suggest before lowering your maximum bid, first check that you’re not targeting too wide. If your targeting is just right, then consider lowering your maximum bid, just know that this could reduce the number of people viewing your LinkedIn profile.

The trick is to continually assess and adapt the ad settings. Unfortunately for us, Facebook ad manager lets us change the maximum bid easily, but if we want to change the targeting, we have to setup another ad.

 Good luck!

 

TBWA Provides Smart (Like a Fox) Job Search and Networking Advice

On yesterday’s Fox 13 “Your Turn” program, Alfredia Mulkey of Tampa Bay WorkForce Alliance took part in an important and timely discussion on ‘how networks and groups help support a job search’.  Mulkey provided Fox 13 viewers with expert advice on creating their own personal job search and networking strategies.

A key program discussed at length was TBWA’s Professional Networking Group, a weekly get-together of Tampa professionals looking to acquire better, more effective job search and networking skills. The TBWA Professional Networking Group meets each Monday from 9 -11 a.m.  Often speaking at TBWA Networking Group sessions are Tampa-area human resources professionals (and other recruiters) who share valuable information on what they look for in job candidates.

Mulkey also spoke on such topics as:

- How best to develop and present a 30-second elevator speech, which gives job seekers an opportunity to communicate ‘who they are’ and ‘what they’re looking for’ in a job.

- The importance of networking and not relying solely on Internet-based job searching.

- How to dress for a job interview: for entry-level positions, slacks and a button-up shirt are fine, but professional-level job candidates should wear a dark suit.

Other Tampa-area job search experts on the panel included Ron Weaver of RealEstatesLives.org, a support group for out-of-work real estate agents, and Jim Kissane, who works with a job seeker support group with St. Paul Catholic Church.

For more information about TBWA’s Professional Networking Group, contact Alfredia Mulkey at MulkeyA(at)workforcetampa.com.

When Going After Your Next Job, Be Sure to Have a MasterPlan.

Here at MyJobHunt Blog we’re all always snooping around the Web, looking for good, informative Web site to share with you. We recently came across the Job Search MasterPlan Web site, and felt it offers some great information and highly informative videos.

 

The purpose of the Web site: “... is not only to help to accelerate your job search, but to also help you achieve both your career and life goals. While many job search resources are created by those with little or no experience searching for a job or changing careers, the information on this website was created by someone who not only has experience searching for different types of jobs, but who has also been an employer for over eight years, so he also has experience reviewing resumes, conducting interviews and hiring employees.”

 

The site also provides info such as Job Search Tips, Job Search Blog, Resource Directory, Resume Writing Tips, Cover Letter and Resume Samples, Free Videos, LinkedIn Strategies, Career Success Tips and more.  And a pretty good instructional video –